The pot/dispensary experience is “changing, thanks to a new breed of entrepreneur in Colorado — young, ambitious and often female — that is trying to reach a more sophisticated clientele in everything from language to packaging to social events.
“We’re weeding out the stoners,” said Olivia Mannix, the 25-year-old co-founder of a start-up called Cannabrand, an advertising agency devoted exclusively to marketing marijuana. “We want to show the world that normal, professional, successful people consume cannabis.” …
Dispensaries still “look like underground abortion clinics,” Ms. Mannix said. Advertisements are full of “women with whipped cream straddling bongs,” Ms. DeFalco said. And the old stoner stereotype endures: lazy, mostly men, rolling joints in their parents’ basement, covered in Doritos crumbs.
“The average person, when you say the word ‘marijuana,’ they have a visceral reaction… There’s a reason the alcohol industry spends tens of millions of dollars to advertise and market their products. Successful branding pays off.””
— George Bernard Shaw, Man and Superman (via whyallcaps)
(Source: , via devilinmyhead)
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